Serata(2026)
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BrandSerata · event agency in Venice
RoleWebsite, visual direction, scroll film, copy in Italian
ProductionNatalia Emelianova Studio
SourceNo photographs of past events
Delivered9-section website · scroll film, desktop and phone cuts · 18 event images
StatusLive soon
An event agency with the palazzi, the suppliers and a website that looks like a template. The job: a new site that lets a client feel the evening before booking it, without photographing a real event.
The idea is in the scroll. The visitor walks into an empty hall on the Grand Canal, and as the page moves the table is laid, the chandelier comes on, the canal turns blue outside, and the guests sit down. The site does in ten seconds what the agency does in a day.
Below the film, the agency’s offer in its clients’ language: four kinds of evening, a four-step method with one contact person, seven places from the lagoon to the Dolomites, and a request form that asks only what a planner needs to quote.
First frameLast frame
The scrollThe same room at the first and the last frame. Drag to compare.
How it was made.
01 · One room
Empty hall
Table laidGuests
Every stage from one frame.
Empty hallTable laidGuestsThe empty hall was made first, at full resolution, and every later stage was built from it. The windows, the fresco and the chandelier stay the same from the first frame to the last, so the walk-in reads as one real room.
02 · The film
One event per clip.
Three short clips, each doing one thing: the table, the light, the guests. One long clip made people appear half transparent, so it was split. The clips are joined into one walk-in and cut into 240 frames, with a separate vertical cut for phones so the picture stays sharp on a small screen.
03 · Seven places
Cortina
Verona
Milano
Each place, its own season.
CortinaVeronaMilanoThe first set had white roses on every table, so the décor was rewritten place by place: spruce, holly and copper indoors in Cortina, burgundy dahlias and grapes in Valpolicella, wild flowers in the Prosecco hills, citrus and brass in a Milan courtyard. Seven places that do not look like one template.
04 · People
Guests caught in the moment.
Every guest written one by one: age, hair, clothes, what they are doing. Nobody looks into the camera, plates are half eaten, glasses poured to different levels, no bow ties. Hands and glasses were checked frame by frame before anything went on the site.
What the work had to respect.
- 01No photographs of past events. Every image is made for the site, and none is presented as an event that took place.
- 02Tables strictly parallel or at right angles, in every frame with more than one table.
- 03Correct anatomy: hands, fingers, glasses. A frame with a fault is made again whole, never patched.
- 04Logic of place: a winter dinner happens indoors, with the snow on the other side of the glass.
- 05Sharp on a phone: the film is never enlarged in the browser, and phones get their own vertical frames.
- 06No real brands. The partner names in the running line are invented.
WebsiteThe film, four services, the method, seven places, the request. Hover to pause.
Private dinnersA palazzo garden, three tables in line.
MethodThe place setting, and the team at work before the doors open.
PlacesTreviso, the Prosecco hills at sunset.
A website that lets a client see the evening before booking it.
- 9 sectionsAn Italian site from the first screen to the request form, ready for the agency’s own domain.
- 240 framesA scroll film of the room coming to life, with separate cuts for desktop and phone.
- 18 imagesOne warm palette, a different picture for every section, no repeats.
- 7 placesVenice to Milan, each with its own season and décor.
Example project. Serata is an invented agency; no real client or past event is implied.
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- High jewellery(2026)client, name withheld
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