Work · 02

Viola di Notte⁽²⁰²⁶⁾

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BrandNOTTURNA

RoleVisual direction, campaign set, launch visuals

ProductionNatalia Emelianova Studio

SourceOne photo taken on a phone

Delivered3 campaign frames · Instagram post · website hero · before / after

A candle brand already selling online, with a product page and a feed built on phone photos. The job: make it look like the house it is becoming, without a shoot.

The name does the work. Viola di Notte is an evening, so the candle was taken into one: a Venetian salon after dinner, black marble, a hand lighting the third wick. The plum of the glass sets the whole palette. The label stays true to the real one.

Three scenes for three jobs. The salon frame carries the website and the new season. The night after the ball becomes the Instagram post. The notes of the scent, iris, black plum and amber, laid on velvet, make the product page.

How it was made ↓The scroll on the Studio page →

Before: the candle on a desk at home, phone photo

After: the same candle on black marble in a palazzo salon, a hand lighting the wicks

BeforeAfter

Before / AfterThe same candle, the same label. Drag to compare.

Process

How it was made.

01 · One source

What arrived.

The client's phone photo of the candle, shown on a phone lying on a table

A photo taken on the desk at home: the candle, a mug, a cable, flat daylight. That is enough to start. Nothing else was shot.

02 · Palette

The glass decides the colours.

Plum glassLabelGold borderPortoro marbleVelvetCandlelight

The plum of the glass, the violet of the label, the gold of the border. Everything else in the frame answers to these three: the marble, the velvet, the flowers, the wine.

03 · Three scenes

One candle, three jobs.

Website After the ball frame

Instagram The notes of the scent on velvet

Product page

The salon for the website and the new season. The night after the ball for the feed. The notes of the scent for the product page. Same light, same evening, three places.

04 · The product

The label, untouched.

Phone photo Label in the campaign frame

Campaign frame

The brand's own typography, border and spelling stay true to the original in every frame. The scene changes. The product does not.

Constraints

What the work had to respect.

01One source image and no studio day. Everything is built from the phone photo.
02The label legible in every frame, at every size, down to a phone screen.
03No third-party brands in the picture. The room, the glass, the mask, the matches: all unbranded.
04Real light and real materials. Marble that reflects, velvet that drinks light, a flame that behaves like one.

The salon frame: candle on black marble, a hand lighting the third wick

Hero frameThe salon. The third wick, lit.

After the ball: the candle beside a velvet mask, a glove and a coupe

InstagramAfter the ball. The post as it will look in the feed.

Iris, black plum and amber on velvet beside the candle

Product pageIris, black plum, amber. The notes as things.

The candle on a stone window sill above a Venetian canal at blue hour

LaunchThe canal at blue hour. The same label, the same plum glass.

Four NOTTURNA candles in four colours placed around a Venetian living room

CollectionOne phone photo, four scents: Viola di Notte, Ambra di Sera, Verde Laguna, Rosa Antica.

Result

From one phone photo to a campaign set that reads as one house.

3 framesCampaign frames in one light, ready for the website and the feed.
1 postAn Instagram post laid out as it will appear in the feed.
1 codeA palette and a light to repeat for the next scent, without starting over.
Before / afterA comparison the brand can show its own customers.

Example project. NOTTURNA is an invented brand; no real client is implied.

More projects

Riviera⁽²⁰²⁶⁾01 · website and campaign
Serata⁽²⁰²⁶⁾03 · website
Murano⁽²⁰²⁶⁾03 · feed
High jewellery⁽²⁰²⁶⁾04 · client, name withheld

Contact

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Natalia Emelianova · P.IVA 04806620276 · Privacy