Work · 01

Riviera⁽²⁰²⁶⁾

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BrandRiviera Drive

RoleVisual direction, content strategy, website

ProductionNatalia Emelianova Studio

Delivered9 frames in 4:5 · 1 vertical film · feed layout · website

StatusLive soon

A car rental with a good fleet, a template website and a feed of phone snapshots. The job: a new site and a campaign set that make the company look as good as its cars, without a single shoot day.

A rental sells the road, not the car park, so every frame puts the car in a place the guest wants to be: the hotel door at dusk, the coast road, the harbour at seven. Low sun, warm stone, the sea behind. Every car shown exactly as it is, badges included.

One visual code holds the whole set: frames in three distances, a vertical film with live sound, a feed laid out as the profile will look, and a website in the same code, so the brand reads the same on the site and in the feed.

Open the website →How it was made ↓The feed →The film →

WebsiteFive screens: fleet, how it works, routes, request. Hover to pause.

Red convertible in Portofino harbour at seven in the evening

Hero framePortofino, 7 pm. The harbour behind, the roof down.

Driver's seat and steering wheel at sunset

DetailsThe badge after rain, the seat before the drive. Same light as the wide frames.

Sports car on the Amalfi coast road with bougainvillea

Set and feedNine frames, one palette, laid out as the profile will look.

Red convertible at Monte Carlo in the evening, wide crop

ArrivalMonte Carlo, the hotel door at dusk.

Process

How it was made.

01 · The brief

A rental sells the road.

Red convertible at the hotel door in Monte Carlo at dusk

Guests do not book a car, they book the drive: the hotel door at dusk, the coast road, the harbour at seven. So every frame starts from a place a guest wants to be, and the car arrives into it.

02 · One light

The grade is decided first.

Low sunWarm stoneSeaCar redShadow

Low sun, warm stone, the sea behind. Fixed before the first frame, so six cars in six places still read as one afternoon and one company.

03 · Three distances

Wide, detail, in context.

Wide

Detail Arrival at a villa

Context

The wide frame sells the place, the detail sells the car, the arrival sells the feeling. The same three distances for every model, so the feed has a rhythm.

04 · The website

Written for the renter.

Five screens in the same code as the frames: the fleet, how it works, the routes, the request. The words answer the renter’s questions, why this company and how fast the car is at the door, not the designer’s.

Constraints

What the work had to respect.

01Every car shown exactly as it is, badges, wheels and colour included.
02No shoot day, no location permits. Nine places, one afternoon of light.
03Real speed and real weight: a moving car always has a driver, a parked one stays parked.
04Not commissioned by the car makers. Nothing on the site suggests otherwise.

Result

A small fleet that reads as one company, from the feed to the booking request.

9 framesIn 4:5 for the feed, one light across six cars.
1 filmA vertical film with live sound, plus a cut for ads.
1 feedLaid out as the profile will look, with the order of posts.
1 websiteFive screens, from the fleet to the request form.

Example project. Riviera Drive is an invented company; the car makers were not involved.

More projects

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Contact

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Natalia Emelianova · P.IVA 04806620276 · Privacy